Project: Refresh the look and feel of the Preceptis 'Hummingbird' Brand Services Provided: Design, Web Development, Writing, Strategy Challenge: The Preceptis Hummingbird device is a game changer in pediatric ENT surgery, allowing doctors to perform ear tube surgery in-office, without general anesthesia. At the time of engagement, Preceptis was a startup with only a logo and color palette as it's brand. Alloy helped Preceptis to their next level, updating their web presence and create sales and information...

Project: Create a digital ad campaign to promote a promising new implantable coronary device. Services Provided: Design, Digital Animation, Ad Buying, Writing, Strategy Challenge: Impulse Dynamics 'CCM' device has been shown to improve heart function in severely debilitated heart failure patients. Cardiologists are very resistant to consider alternatives to pharmacologic treatments. Impulse Dynamics engaged Alloy to create the front end of their sales/information funnel, their first ever advertising campaign. We created a series of animated and static digital advertisements that clicked through to landing pages specific to the ad, which were targeted to cardiologist, electrophysiologists, and health care administrators. Alloy oversaw the media buying for placement in online cardiology journals and symposium...

Project: Site rebuild, including a re-imagining of the Investor Portal: neovasc.com Services Provided: Design, Web Production, API, Strategy Challenge: Alloy was engaged to fix the outdated architecture of this medical device company's website.  Over the course of the engagement, Alloy took existing content and replaced it on a 'modern' stable platform, rebuilt the Neovasc Investor Portal, added automation functionalities for press releases and financial information uploading and archiving, integrated stock information API feeds, an investor mailing list opt-in feature, and an archive of publications and...