Alloy Communications Alloy Communications

Preceptis Medical – Hummingbird Device

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Project: Refresh the look and feel of the Preceptis 'Hummingbird' Brand Services Provided: Design, Web Development, Writing, Strategy Challenge: The Preceptis Hummingbird device is a game changer in pediatric ENT surgery, allowing doctors to perform ear tube surgery in-office, without general anesthesia. At the time of engagement, Preceptis was a startup with only a logo and color palette as it's brand. Alloy helped Preceptis to their next level, updating their web presence and create sales and information...

Impulse Dynamics

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Project: Create a digital ad campaign to promote a promising new implantable coronary device. Services Provided: Design, Digital Animation, Ad Buying, Writing, Strategy Challenge: Impulse Dynamics 'CCM' device has been shown to improve heart function in severely debilitated heart failure patients. Cardiologists are very resistant to consider alternatives to pharmacologic treatments. Impulse Dynamics engaged Alloy to create the front end of their sales/information funnel, their first ever advertising campaign. We created a series of animated and static digital advertisements that clicked through to landing pages specific to the ad, which were targeted to cardiologist, electrophysiologists, and health care administrators. Alloy oversaw the media buying for placement in online cardiology journals and symposium...

Neovasc Inc.

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Project: Site rebuild, including a re-imagining of the Investor Portal: neovasc.com Services Provided: Branding, Design, Web Production, API, Strategy Challenge: Alloy was engaged to fix the outdated architecture of this medical device company's website.  In the fulfillment of this engagement, it became neccessary to expand the company's brand palette as well. Alloy took the existing content and rebuilt it on 'modern' stable platform. The Investor portal was updated with API functionality to add automated press release updates. Other features include streaming stock price updates, a financial reports uploading and archiving system, an investor mailing list opt-in feature, and an archive of publications and...

Va Piano Vineyards

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Project: Create content and build out a robust e-commerce website for a busy winery: vapianovineyards.com Services Provided: Branding, Design, Production, Writing, Strategy Challenge: Va Piano is a growing Washington State 'destination' winery. Demand for their wines necessitated a website rebuild to automate e-commerce sales, reservations, and wine club registration and...

Roche Molecular Work Area

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Roche Molecular Work Area Script Project: Roche Molecular Work Area Script Services Provided: Writing Challenge: Roche's Molecular Work Area is an automated, expandable testing lab that addresses many of today's challenges in this environment; increased testing volume, demand for quicker turnarounds, and labor shortages to name a few.  This equipment represents a sea-change in the way most labs operate, providing an incredible array of  capabilities. It was determined that an explanatory video was the best way to introduce this system, and Alloy was engaged to write the...

Fairview Ebenezer Senior Care

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Project: Long-Term Engagement with Senior Care Division of Large Health Care Provider Services Provided: Branding, Design, Production, Writing, Strategy Challenge: Fairview Health Services' Ebenezer division is Minnesota's largest senior care provider and is now expanding to Iowa and the Dakotas. Alloy Communications was engaged to provide marketing communications support for both the Ebenezer owned and Ebenezer managed properties. As the system expanded, we helped brand managed properties and provide sales and marketing...