Alloy Communications Alloy Communications

Procter & Gamble Nioxin

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Project:

Create In-Store Campaigns and B2B Communications

Services Provided:

Design, Production, Writing, Strategy

Challenge:

Nioxin, a highly customizable styling solution for people with thinning hair, was acquired by Procter & Gamble. Working with a small agency, we were tasked with promoting the product to stylists, creating in-salon buzz, and to create a shelf system for making it easy for consumers to find the right products for their specific needs. 

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