Create a digital ad campaign to promote a promising new implantable coronary device.
Design, Digital Animation, Ad Buying, Writing, Strategy
Impulse Dynamics ‘CCM’ device has been shown to improve heart function in severely debilitated heart failure patients. Cardiologists are very resistant to consider alternatives to pharmacologic treatments. Impulse Dynamics engaged Alloy to create the front end of their sales/information funnel, their first ever advertising campaign. We created a series of animated and static digital advertisements that clicked through to landing pages specific to the ad, which were targeted to cardiologist, electrophysiologists, and health care administrators. Alloy oversaw the media buying for placement in online cardiology journals and symposium websites.