Project:
Google Chromebook Launch for University IT Administrators
Services Provided:
Design, Strategy
Challenge:
Worked with a small agency to develop creative concepts for Google’s Chromebook roll-out to educational institutions. The challenge was to create an administrators’ kit that was at once as simple as the Chromebook itself and yet had an element of reveal and discovery. Andrew created the graphics for the ‘hat box’ kit, which contained 10 Chromebooks and a tray with branded gifts for the administrator. End-user instructions were incorporated into Chromebook belly-bands, and branded collateral was designed to create a holistic beta administration tool that highlighted the ease of deployment.
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