Alloy Communications Alloy Communications

Charter One Bank


Charter One’s’ Mega Rewards’ Loyalty Program

Services Provided:

Writing, Design, Strategy


Charter One Bank was highly focused on bringing customers to their bank by offering incentives for customers. Andrew was an integral agency team member in the creation and execution of ‘MegaRewards’, a first-of-its-kind loyalty program whereby points are earned on check card usage. The program was a complete success, Charter became the leading deposit bank in its markets and their MegaRewards program boasted over 600,000 members in its heyday.

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